Starting out in the food industry sector can be challenging for two reasons: it’s very competitive and it’s costly. Still, it doesn’t mean you can’t try and make of it a story of success especially in the positive climate we have in Australia for small businesses.
Be prepared to do a lot of planning beforehand, knowing where to carefully place your investments without excluding marketing from them. The problem with many businesses, particularly small ones, is they underestimate the importance of a good marketing strategy and you could gain a wider customer base if you include it in your planning.
For instance, now that there’s more eco-awakening, imagine the success you’d get by investing in take out food boxes that are biodegradable and compostable, ditching the plastics. It would show people you care about the environment, and you could go as far as setting an example for others.
It also happens to be ideal for implementing sustainability. Furthermore, you’d be inspired to entirely wave plastics goodbye by opting to use alternatives to plastic cups, straws and cutlery, ending up with more savings in the long run.
Apart from the change with the take out boxes, you could rely on eco-friendly bags that can be customised, having your logo printed out along with the basic info such as address and phone number thus advertising your business. When people use the bags further they’d also take part in the advertising without even being aware, helping you stand out from competition; you have to agree, it’s a great option when using marketing on a budget.
Let’s not forget the opportunities technology creates nowadays, allowing us to use many social networks and video sharing services as marketing platforms, from Facebook and Instagram to YouTube. Along with having profiles on them, it’s advisable to create a blog of your own too where you could post various posts about the foods you sell, sharing some secrets and even showing readers how to make some themselves.
One of the strategies most tend to overlook is offering foods for free. This works great both at the beginning of your business as much as anytime you want to increase your customer base. It’s perfect also when you want to see if customers are up for a new recipe before you get to make it part of your menu for good because a way to success is knowing your customers first and foremost.